La Pavoni "Geniale"
The coffee market is changing rapidly and so the requirements in the field of equipment are many times higher than a few years ago. Unfortunately la Pavoni has not moved with the demand for these developments in the past 15 years and we often could not keep up with the current bar / pub models. The love for this beautiful brand was still there, which is why Michel (owner Alleborgh) emailed them 3 years ago that a new, up to date machine had to arrive soon, in order to get la Pavoni back into the current street scene. From then on, there were a lot of mails back and forth, fantasizing about a new model. Something was happening. We are therefore very proud that the new model has finally arrived, the la Pavoni “Geniale”. All this was created and based on the old “la Brasilia” model from the 50s-60s, which has been in our showroom as long as Alleborgh has existed. Look here for more info!
Horecava 2020 "The Coffee Stage"
Last november we (ESW and Alleborgh) were involved in this new project within the Horecava. We have to admit, we found it a bit exciting, but were very curious to see this fresh interpretation in the field of coffee within the Horecava. We have to say, we were pleasantly surprised as were many others. The Coffee Stage was surrounded by a festival kind of atmosphere and although the vastness of the RAI, it even felt a little cozy. Passion flowed during the talks and tasting and has inspired many. No men in suits or conversations about leads, but as coffee should be, a party… Thank you all for your efforts, thanks to you this first edition has been a massive succes. Please find your peek into passion here.